Howdy, I'm Peter.

You'll see a wide range of ideas and styles in my work.
Creativity and purpose are the common threads throughout.

 
 
 
 

Scroll down to view 7 projects.

 

Digital Campaign + UX Design

Benefiber Digital

We evolved Benefiber's digital creative presence. We started with fresh story-driven social content and then moved on to a full website redesign.

 

The Secret Ingredient

Benefiber is easy, instant fiber—and it tastes good in virtually everything.

 

Healthy Shapes

Micro illustrated stories helped us move the brand beyond just fiber and towards healthier living.

 

Website redesign

We simplified and transformed Benefiber.com from solely a platform for selling product into an engaging source of content that promotes healthier living.

 

Digital Campaign

Degree Men Digital

Steph moves. Steph sweats. Steph redefined the game of basketball. We paid tribute to these great truths by creating the 'Book of Stephenitions' and loads of engaging social content. On top of that, we made one of the first ever promoted 360 videos on Twitter. Buzz was made. Google "Steph 360 video" and you'll see. Needless to say, benchmarks were passed.

 

Post-season social content

Planned-for-agility posts were ready for the right redefining moments. You know, like sweeping a semi-final or winning the NBA finals.

  " @DegreeMen  can’t take credit for  @StephenCurry30  & team’s win. But the freshness, yeah, that was us."

"@DegreeMen can’t take credit for @StephenCurry30 & team’s win. But the freshness, yeah, that was us."

  "3 down 1 to go. We can’t wait to see what happens Friday as  @StephenCurry30  and team continue to redefine postseason greatness."

"3 down 1 to go. We can’t wait to see what happens Friday as @StephenCurry30 and team continue to redefine postseason greatness."

  "That back-to-back  #sweep  was no sweat for Steph and team. It's all heart, all hustle.  #RedefineWhatsPossible

"That back-to-back #sweep was no sweat for Steph and team. It's all heart, all hustle. #RedefineWhatsPossible

  It’s as easy as that. And by “that” we mean thousands of hours of work and dedication.  #RedefineWhatsPossible

It’s as easy as that. And by “that” we mean thousands of hours of work and dedication. #RedefineWhatsPossible

  To perform like no one else, work like no one else.  #RedefineWhatsPossible

To perform like no one else, work like no one else. #RedefineWhatsPossible

  Put in the work, then unleash the play.  #RedefineWhatsPossible

Put in the work, then unleash the play. #RedefineWhatsPossible

 

The Book of Stephenitions

"Curry doesn't look like an immediate NBA prospect..." History proved that analyst wrong and Steph redefined the game.

  Fast Break (n.) When the defense moves at half speed so the ball handler can score.

Fast Break (n.)
When the defense moves at half speed so the ball handler can score.

  Three Pointer (n.) A quick and efficient way to set records.

Three Pointer (n.)
A quick and efficient way to set records.

 

Steph in 360

On desktop, drag cursor on video to follow Steph.
On mobile, search "Steph Curry 360" in YouTube app and move phone to follow Steph.

 

TV Show Press Kit

Random Acts Press Kit

So we won a Clio Key Art award, but we really just wanted to write mysterious love notes. And give out juice boxes. And buy pizza for strangers.

Here's how it works:

  1. Open the neat little package (and soak in the happy vibes)

  2. Pick a card, any card

  3. Read the instructions

  4. Pair the kit with your own creativity and share kindness

  5. Keep being awesome (and kind)

 
 

Technology Integration Concept

Blue Apron Smart Apron

Connected home? How about connected clothing? The Smart Apron is a wearable piece of tech that understands millennials' cooking struggles. It reads recipes, provides cooking tips, plays music, and sings praises (or sorrows) for its chef-in-training. Unfortunately, we never pursued the money or the skilled developer needed to take this baby out of concept and into production.

Just posters

 

new york > manhattan > personals > casual encounters

Looking for something hot, passionate, wild in the kitchen

body: yours
height: 31 in. L x 27 in. W with 40 in. ties
ethnicity: apron
status: single

Seeking single m or w; or couple: mw, mm, ww. Or any other gender or number of people, I don't care, I'm very open-minded! Looking for an ongoing thing. I'm clean, respectful, down for whatever happens. Recipe fetish. I like to give orders if you're into that. But above all I aim to please. I am REAL and looking to make this happen ASAP. I promise I'll be all over you! Put MEET UP in the subject. See you soon!

 

TV Spot

Uncle Ben's

As summer creative interns, we sold a TV script to our CD's and our client. It was awesome. And probably lucky. Here it is below.

Script perfected and production overseen by Ian Hill and Tu Phan.

 
 

Student UX Project

Dialog

We foresaw a time when articles would need to be published at the speed of Twitter and written completely on a mobile device. And thanks to Donald Trump, our vision came true. Dialog is a UX project that creates a singular sleek environment in which journalists can plan, record, and transcribe interviews anytime, anywhere.

 
 

Digital + Engagement Campaign for One Show Brief

LEGO Red vs. Yellow

One Show, one logo. That's all we won a pencil for. But we thought the rest of the campaign was pretty cool too. Red vs. Yellow is a community engagement campaign that unites LEGO builders thru local creative competition.

 

The story so far...

How it works.

 

In-store posters

 

Red & Yellow team shirts

 

And of course...

The One Show pencil-winning logo

 
 
 
 

That's it, thanks.

You stay classy.