Peter Inouye
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Benefiber Social

Benefiber Social Campaigns

A revival of Benefiber's static social creative presence with engaging dynamic content.


The Secret Ingredient

Benefiber is a virtually tasteless fiber supplement that can be added to make any snack more healthy. Riding the wave of flat lays and how-to videos we created a suite of tasty animated GIFs.


Healthy Shapes

Whimsical illustrated stories helped us pivot the brand conversation away from just food and more towards healthier living overall. Illustrations by the talented Marc Rosario.