Benefiber Social Campaigns
A revival of Benefiber's static social creative presence with engaging dynamic content.
The Secret Ingredient
Benefiber is a virtually tasteless fiber supplement that can be added to make any snack more healthy. Riding the wave of flat lays and how-to videos we created a suite of tasty animated GIFs.
Whimsical illustrated stories helped us pivot the brand conversation away from just food and more towards healthier living overall. Illustrations by the talented Marc Rosario.