Degree Men + Steph Curry Social Campaigns
Steph Curry redefined basketball offense with his speed and that signature shot. During the NBA season and post-season we rode Steph’s hype with dynamic relevant posts. We made the first-ever promoted 360 video on Twitter. Buzz was made, benchmarks were passed.
Post-season social content
P4A (planned for agility) posts were ready for the right redefining moments—like sweeping a semi-final or winning the 2017 NBA finals.
The Book of Stephenitions
"Curry doesn't look like an immediate NBA prospect..."
-A real ESPN analyst
Steph in 360
On desktop, drag cursor on video to follow Steph. On mobile, search "Steph Curry 360" in YouTube app and move phone to follow Steph.