Peter Inouye
Degree.png

Degree Men

Degree Men + Steph Curry Social Campaigns

Steph Curry redefined basketball offense with his speed and that signature shot. During the NBA season and post-season we rode Steph’s hype with dynamic relevant posts. We made the first-ever promoted 360 video on Twitter. Buzz was made, benchmarks were passed.

 

Post-season social content

P4A (planned for agility) posts were ready for the right redefining moments—like sweeping a semi-final or winning the 2017 NBA finals.

 
" @DegreeMen  can’t take credit for  @StephenCurry30  & team’s win. But the freshness, yeah, that was us."

"@DegreeMen can’t take credit for @StephenCurry30 & team’s win. But the freshness, yeah, that was us."

"3 down 1 to go. We can’t wait to see what happens Friday as  @StephenCurry30  and team continue to redefine postseason greatness."

"3 down 1 to go. We can’t wait to see what happens Friday as @StephenCurry30 and team continue to redefine postseason greatness."

"That back-to-back  #sweep  was no sweat for Steph and team. It's all heart, all hustle.  #RedefineWhatsPossible

"That back-to-back #sweep was no sweat for Steph and team. It's all heart, all hustle. #RedefineWhatsPossible

It’s as easy as that. And by “that” we mean thousands of hours of work and dedication.  #RedefineWhatsPossible

It’s as easy as that. And by “that” we mean thousands of hours of work and dedication. #RedefineWhatsPossible

To perform like no one else, work like no one else.  #RedefineWhatsPossible

To perform like no one else, work like no one else. #RedefineWhatsPossible

Put in the work, then unleash the play.  #RedefineWhatsPossible

Put in the work, then unleash the play. #RedefineWhatsPossible

 

The Book of Stephenitions

"Curry doesn't look like an immediate NBA prospect..."
-A real ESPN analyst

 
Fast Break (n.) When the defense moves at half speed so the ball handler can score.

Fast Break (n.)
When the defense moves at half speed so the ball handler can score.

Three Pointer (n.) A quick and efficient way to set records.

Three Pointer (n.)
A quick and efficient way to set records.

 

Steph in 360

On desktop, drag cursor on video to follow Steph. On mobile, search "Steph Curry 360" in YouTube app and move phone to follow Steph.